• Gold jewellery can be easily scratched. To avoid damage, store your gold pieces in a jewellery pouch or box separate from other metals and gems.
  • To keep your jewellery bright and clean, polish each piece with a mild jewellery cleaner that does not contain harsh chemicals that could harm the gemstone or setting.
  • If you notice buildup on a piece of jewellery, use a soft brush or cloth to avoid unwanted scratches.
  • Because white gold is a mixed metal that can lose its colour over time, it is important to have a professional jeweller apply a layer of rhodium plating each year to help maintain the "brand new look".
  • Use extra care when polishing any piece of white gold jewellery. Excessive or harsh scrubbing can remove the rhodium plating, which gives it the desirable color and sheen.
  • Chlorine is known to weaken and discolor gold, making it more prone to cracks and breaks.
  • Over time, gold jewellery will develop a film from lotions, makeup, hairspray, and natural skins oils. Wait to put on your gold jewellery until after you apply personal care products.
  • Avoid wearing gold jewellery while cleaning. The metal can become discolored and damaged by harsh household chemicals.
  • Regular cleaning of the jewellery pieces you wear most often can help maintain luster and prevent problems resulting from dirt buildup.
  • It is best to remove your engagement ring while doing strenuous physical activity that could damage your gemstones or band.
  • Though platinum is durable, it scratches very easily. Remove your ring while participating in activities that require you working with your hands to avoid any damage.
  • Over time, platinum will develop a natural patina. If you prefer the look of new platinum, you can have your piece polished by a professional jeweller to bring back the luster.
  • When shopping for a diamond, focusing on just one of 4 C's is a mistake. When choosing your diamond its best to find the right balance of cut, color, clarity and carat for you, your ring, and your style.
  • Some metals are softer than others and can scratch easily. When selecting a wedding band to pair with an engagement ring, try to wear rings of similar density and quality so they age well together.
  • If you notice that mounted stones are loose or rattle, bring them immediately to your jeweller for repair. It is much more costly to replace the gemstone.


The Scoop on Platinum
Do you know why platinum has become so popular in jewellery? Platinum and white gold look similar but there are several key differences to consider before choosing between them.

What makes it white?
There is no such thing as "white gold." White gold is an alloy typically consisting of 75% gold and 25% other metals such as nickel or palladium. This combination creates a light yellow hue that is typically plated with rhodium (a metal similar to platinum) to give it a lustrous white finish. The plating eventually will wear away and will have to be reapplied to maintain the bright white sheen.

At 90-95% pure, platinum has a natural white luster that does not require plating. Over time, the luster of platinum will dull to a natural patina and can be easily polished up to look brand new at any time.

White gold is a soft, pliable metal. The purer the gold, the softer it is. When white gold becomes scratched, a small part of the metal is scratched off. Over time, this will lead to a thinning of the ring. In order to strengthen the metal alloys are formed, which causes the metal to be harder and more brittle. A ring made of 24 karat gold would disfigure and become mishapen after only a short period of normal wear.

Platinum is renowned as a setting for diamonds due to its superb strength and durability. This strength, however, does not mean that platinum will not scratch. The metal scratches fairly easily and develops a natural patina over a number of years. This scratching, though, does not thin the ring because platinum is an extremely dense metal. Platinum is also heavier than other precious metals and 30 times more rare than gold.

Some people have sensitivity to white gold jewelry. This is usually not an allergy to gold, but more commonly an allergy to nickel or some of the other metals used as alloys in gold jewelry. The most common allergy is to nickel.

Platinum is hypoallergenic and therefore does not pose a problem for people with sensitive skin. Additionally, platinum is one of the only metals that can be used in almost its pure form (90-95%) and does not tarnish as easily as white gold.